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Non-native translation and localization. Opportunity for a best-practice?
It is commonly asserted that the best translation can come only from a native speaker of the target language. This is mostly the case, but there is wide-enough range of exception that deserves to be...
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Localization and Branding: Do you want your brand to appeal to emotion or logic?
Often the local law says what material needs to be available in the local languages. There’s no point to ignore the law. Social responsibility is important to every brand. In addition to the mandatory...
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Color Localization Infographics
Localization involves not only translating words from other language to another but also adopting other local elements. For example images, colors, names, dates, prices and currencies are elements that...
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What Is Language Standardization
The ongoing competition and the challenging economical situation are driving companies to find new ways to improve profitability. Cutting costs is often an inevitable part of this process, and...
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Are you building up or breaking down barriers to purchase?
Every vendor wants to make it easy for potential customers to buy their products and services. When the buying happens face-to-face the salesperson is able to observe and communicate with the buyer to...
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Technology – Friend and Foe for Languages
Many technologies are making communication easier. A hearing aid helps to hear other people’s voice. A speech synthesizer helps to produce speech. An online chat or a messenger service helps to keep...
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